Nucci (real name Igor Panić) is a Serbian rapper, singer, and songwriter born on August 10, 1996, in Smederevo, then Federal Republic of Yugoslavia. He is considered one of the leading figures of the new generation of Balkan trap and pop music.
He began engaging with music during his school years, developing an early interest in hip-hop culture. His influences include Serbian hip-hop artists such as Marčelo, Bad Copy, and Wikluh Sky, alongside various international performers, which helped shape his blend of trap, pop, and melodic rap.
Nucci gained mainstream popularity in 2020 with the release of the single “Bebo”, followed by a series of commercially successful tracks that quickly established him as one of the most streamed artists in the region. His music is characterized by catchy hooks, modern trap production, and emotionally driven lyrics focused on relationships, lifestyle, and urban themes.
Throughout his career, he has collaborated with artists such as Voyage, Relja Popović, Sanja Vučić, and Rasta, with many of these releases achieving strong chart success across the Balkans. He is also known for frequent live performances and festival appearances, especially popular among younger audiences.
In 2024, he released his debut studio album Zamena za bol, further solidifying his position in the regional trap scene.
Today, Nucci is regarded as one of the key voices of the modern Balkan pop-trap wave, known for his commercial success and strong influence on the contemporary regional sound.
